The annual conference for people who run small product companies
October 15–16 · Harbor Hall, Northgate
Two days, one track, no panels.
You run a product with more customers than employees. Revenue is real, the roadmap is a text file, and every call is yours to get wrong. The other 249 seats know the feeling.
You are the entire growth team. Positioning, the pricing page, the launch email at 11pm. Two days with people who say what actually converted, out loud.
Design, code, support, invoices: all you. Assembly is the annual reminder that small is a strategy, not a stage you failed to grow out of.



Portraits land as speakers confirm headshots. The talks are locked.

The old ferry waiting room: brick walls, a glass roof, one stage. Every seat is a good seat because there are only 250 of them.
Northgate Central is four stops from the airport on the Harbor line, then a six-minute walk. Follow the water.
The Anchor & Compass holds a block two streets away at $139 a night, code ASSEMBLY, through September 30.
The Corliss is cheaper, ten minutes further, and perfectly fine.

I came for the talks and the talks were good. The thing I still use every week came from a hallway conversation with a stranger, four years further along in the same business.Marta K. · two-person analytics tool · second year
No sponsor pitches, no panels circling the point. People who run real companies saying real numbers out loud. I filled nine pages of a notebook.Dev S. · indie backup product · first year
| Ticket | Price | What’s included |
|---|---|---|
| Early birdSold out | $495 | The first eighty seats, same everything, cheaper for deciding early. Gone since June. |
| Regular | $795 | Both days, lunch both days, coffee from doors to close. All talk recordings and the attendee directory after. |
| Team of three | $1,995 | Three regular seats on one invoice, seated together at day-one lunch. Bring the person who disagrees with you. |
Prices include everything, no processing-fee surprise. Card, invoice, or purchase order all work.
Full refund through September 15, no reason needed. After that, transfer your ticket to anyone by emailing us, up to the morning of day one.
Every talk, both days. Attendees get all the recordings about two weeks after. We do not publish them publicly; speakers say franker things that way.
Lunch both days at long tables, coffee from doors to close. Vegetarian, vegan, and gluten-free covered by default. Tell us about allergies when you book; the caterer actually reads it.
Harbor Hall is step-free from street to seat. Every talk has live captions, there is a quiet room on the mezzanine, and we hold front-row seats for anyone who lip-reads. Anything else, write to hello@assembly.example and we will sort it.