The annual conference for people who run small product companies

Assembly.

Oct15–16

October 15–16 · Harbor Hall, Northgate

Two days, one track, no panels.

Get tickets 42 of 250 seats left
Who it’s for

250 people who make the thing and sell the thing.

Founders who ship

You run a product with more customers than employees. Revenue is real, the roadmap is a text file, and every call is yours to get wrong. The other 249 seats know the feeling.

Marketers who write

You are the entire growth team. Positioning, the pricing page, the launch email at 11pm. Two days with people who say what actually converted, out loud.

One-person product teams

Design, code, support, invoices: all you. Assembly is the annual reminder that small is a strategy, not a stage you failed to grow out of.

Speakers

Six people who show their numbers.

Priya Raghavan, founder of Loomwork
Priya RaghavanLoomworkTwelve pricing changes in six years, ranked
Martin Keller, founder of Greyline
Martin KellerGreylineThe support inbox is a strategy document
Andre Okafor, founder of Crankset
Andre OkaforCranksetShipping every Friday for four years
Sofia MarekLedgerlineBoring money: running a calm company on revenue
Hana YoshidaFernworksDocumentation that sells while you sleep
Callum ByrneDockleafHow to fire your biggest customer

Portraits land as speakers confirm headshots. The talks are locked.

Schedule

Two days, one track. Nothing runs opposite anything.

Day oneWed · Oct 15
  • 08:30
    Doors, coffeeName tags without job titles
  • 09:30
    Small on purposeOpening notes · Assembly
  • 10:15
    Twelve pricing changes in six years, rankedPriya Raghavan · Loomwork
  • 11:00
    The hallway is the pointSixty minutes. Coffee, air, no agenda.
  • 12:00
    The support inbox is a strategy documentMartin Keller · Greyline
  • 12:45
    LunchLong tables, no assigned seats
  • 14:15
    Boring money: running a calm company on revenueSofia Marek · Ledgerline
  • 15:00
    Shipping every Friday for four yearsAndre Okafor · Crankset
  • 16:00
    Show your numbersFive attendees, real dashboards
  • 16:45
    CloseDinner tables booked across town
Day twoThu · Oct 16
  • 09:45
    Documentation that sells while you sleepHana Yoshida · Fernworks
  • 10:30
    How to fire your biggest customerCallum Byrne · Dockleaf
  • 11:15
    The hallway is the pointSeventy-five minutes. The best talk is the one you have out here.
  • 12:30
    LunchSame tables, new neighbors
  • 14:00
    TeardownsFour attendee landing pages rewritten live
  • 15:00
    What we heard, then the hall stepsClosing notes, group photo, pints at The Wheelhouse on us
The venue

Harbor Hall, end of Quayside Row.

Inside Harbor Hall during a talk, one stage under a violet wash

The old ferry waiting room: brick walls, a glass roof, one stage. Every seat is a good seat because there are only 250 of them.

Address

Harbor Hall
3 Quayside Row, Northgate
Open in Maps

Violet banners on the waterfront.

Trains

Northgate Central is four stops from the airport on the Harbor line, then a six-minute walk. Follow the water.

Hotels

The Anchor & Compass holds a block two streets away at $139 a night, code ASSEMBLY, through September 30.

The Corliss is cheaper, ten minutes further, and perfectly fine.

Attendees talking over coffee in the hallway between sessions
I came for the talks and the talks were good. The thing I still use every week came from a hallway conversation with a stranger, four years further along in the same business.Marta K. · two-person analytics tool · second year
No sponsor pitches, no panels circling the point. People who run real companies saying real numbers out loud. I filled nine pages of a notebook.Dev S. · indie backup product · first year
Tickets

Get a seat while there are seats.

TicketPriceWhat’s included
Early birdSold out$495The first eighty seats, same everything, cheaper for deciding early. Gone since June.
Regular$795Both days, lunch both days, coffee from doors to close. All talk recordings and the attendee directory after.
Team of three$1,995Three regular seats on one invoice, seated together at day-one lunch. Bring the person who disagrees with you.
Get tickets 42 of 250 seats left · the room holds 250 and we stop there

Prices include everything, no processing-fee surprise. Card, invoice, or purchase order all work.

Questions

Asked every year.

What if I can’t make it?

Full refund through September 15, no reason needed. After that, transfer your ticket to anyone by emailing us, up to the morning of day one.

Are the talks recorded?

Every talk, both days. Attendees get all the recordings about two weeks after. We do not publish them publicly; speakers say franker things that way.

What about food?

Lunch both days at long tables, coffee from doors to close. Vegetarian, vegan, and gluten-free covered by default. Tell us about allergies when you book; the caterer actually reads it.

Is the venue accessible?

Harbor Hall is step-free from street to seat. Every talk has live captions, there is a quiet room on the mezzanine, and we hold front-row seats for anyone who lip-reads. Anything else, write to hello@assembly.example and we will sort it.

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